Instead of a flame, torch or baton being passed from person to person, we relayed a song between the 9 participating regions of the Arctic Winter Games (AWGs). Root Sellers, young, dynamic Yukon musicians, composed the theme song. The base layer of the song was recorded and made the circumpolar journey.
The Theme Song Relay connects youth of the circumpolar North through song, sound and images. It raises awareness of the AWGs and its international heritage while sharing the message of circumpolar friendship with the world.
The journey began in Alaska. The recording kit then traveled to Yamalo-Nenets, the Sápmi region of Norway, Sweden, Finland and Russia, Greenland, Nunavut, Nunavik, Northwest Territories, Northern Alberta and back to Yukon. Each region had the theme song kit for a month.
The Root Sellers used the recorded material from the 9 participating regions to work their magic. They mixed it all together to create the ultimate music video theme song. The result is an audio-visual montage of the circumpolar North with the voices of Arctic people congregating in song.